Rolling Rock

I like to think there might be some kind of poetry to be found in those all-too-many nights where I find myself sipping shit beer like champagne. Ignorance would be bliss if I did not know any better it seems. But that there, is just the problem, getting a decent beer for cheap is a seemingly impossible task now-a-days. A 6 of something good and tasteful for under 10 dollars is hard to find, but as of late I have taken to checking out the deals at the local Associated Market in my neighborhood of Bushwick, Brooklyn and much to my surprise and pleasure they have been stocking both 6 packs of pint sized Rolling Rock for 6 dollars, as well as 12 packs of your standard 12oz cans for 8 dollars. I was at first skeptical as they seemed to be marketed similarly in the local bodegas just as the cheap malt liquor that sat beside it on the shelf, the cobras, the steelys, the colts and olde English, that I knew too well and sure as hell were not about to become reacquainted with. I instead opted often for pbr 12 packs, running at a dollar more, along with the ticate 12s. After switching though to Rolling Rock I find the though, a bit watery, easy drinking bright and smooth in comparison to similarly priced, while oft a dollar or two cheaper, to be pleasantly better than others. Being of a paler taste that most lagers, I find this beer to be closer on the spectrum to my actual beer tastes which tend to favor the more vibrant ales.
Rolling Rock got it’s start in 1939 as a local beer company out of Pennsilvania, although now brewed in New Jersey and bought out by Anheuser-Busch in 2006. 33 is interestingly printed on the bottles, signifying the 33 words in their original pledge to quality, although an interesting correlation can be made to the end of prohibition in 1933. ...Some poetry to be found after all, so it may seem.






A little nip
From the glass line tanks of
Old Latrobe
We tender this package as a
Premium beer for your delight
And economical use
It comes:
‘from the mountainsprings
to you’
“33”


Hell of a first post for myself as a contributor to the brew blog eh? Needless to say though, sometimes money gets tight and you find yourself suckling some savory sewage on a night-to-night basis, after rolling the rock eternally up the mountain, day-in-day-out. And at this point I feel to say for myself, this is becoming a time-tested suggestion for myself as I have gone through more than a couple 6s and 12s of these with little complaint. If nothing more than a break from another value brew of your choosing I do suggest Rolling Rock to accompany to your late night broke blues. -Patrick